Partnership helps managers and renters leverage Rentgrata’s novel prospect-resident bridge alongside Knock’s industry leading tour scheduling
CHICAGO, April 15, 2021 – Can we have both? That was the question many management companies asked of Rentgrata and Knock, as they debated how to optimize engagement on their community websites. Each company develops technology, including a website widget, designed to engage prospective renters. However, the two companies offer very different, yet complimentary, experiences.
Rentgrata Messenger’s main objective is to connect prospective renters with current residents of apartment communities. Inside the Rentgrata Messenger widget lives a list of the residents who have signed up as the community’s “ambassadors”. The prospect selects a resident and sends them a message asking about their experience at the community.
“We first tested out Rentgrata at 10 properties, and saw conversion rates go through the roof” says Sarah Gencarella, Director of Marketing at Olympus Property. “Out of the prospects who conversed on Rentgrata, two thirds of them would lease. That’s an insane conversion rate, unprecedented in this industry.”
The Knockbot is the industry’s leading tour scheduling solution, which compliments the company’s award winning CRM. This partnership allows our shared clients to continue to leverage Knock’s tour scheduling prowess while also offering prospects the opportunity to communicate with current residents and increase conversion rates across the board.
Renters can now access all of the Knockbot features from within Rentgrata Messenger. Two widgets are combined into one, decluttering the property website, delivering prospects the optimal user experience.
Sarah continued “We asked if the two technologies could be combined into one resource, where someone can choose what they want to do - whether that’s scheduling a tour, chatting with a resident, contacting the property in one section of the website. This has been a dream come true, this integration and partnership, and it will be a much more seamless experience for our prospective renters.”
“This partnership is just getting started” says Ben Margolit, Rentgrata co-founder and CEO. “This was step one. There is so much we can offer our mutual clients and renters alike by leveraging each other’s strengths – Knock’s prospect engagement, and Rentgrata’s ability to close leads and build trust between a renter and their new community. We’re excited about the future here.”
About Rentgrata
Rentgrata is the first renter insights platform that creates connections and builds community for multifamily properties. As the only messaging platform for prospective and current residents to connect and share feedback, Rentgrata facilitates real conversations, while delivering data that helps multifamily professionals better understand renter needs. By helping apartment buildings feel more like communities, Rentgrata reduces resident turnover and increases NOI, while offering residents the chance to capitalize on referral incentives and connect in new ways.
About Knock
Knock’s multifamily CRM platform delivers state-of-the-art sales, communications and business intelligence tools to marketing, leasing and operations teams to ensure they effectively engage with and meet the needs of modern renters and deliver NOI growth for owners.